Keyword Research: How to get more customers for your business on Google
Well, it is no longer news how web platforms can massively help to promote your ideas and thoughts globally. You can imagine leaders, entrepreneurs, writers, politicians and business owners in this part of the world still struggling with the reality, benefits and how trending on web platforms can greatly enhance their world at large not to talk of keyword research. Listen to some of their excuses:
- It is very expensive to build a website or own a blog.
- It is too complex to operate.
- Maintenance fees is very costly
- I am too old to learn and use a website
- Of course, the next excuse just came to your mind right now; you can please help me add it to the rest of the list.
You can imagine how people limit their chances of reaching out and making impact to their generation with a mere fallacy. Break out and make the difference.
However, congratulations to you if you have an existing website or a blog. Then, this blog will provide an easy and detailed approach to attracting traffic and more customers for your business with the use of Keyword Research.
WHAT EXACTLY IS KEYWORD RESEARCH?
Keywords could simply be described as words or phrases that users may likely type in the search box on any search engine whenever they want to find out anything that relates to your business, product or services.
What keyword research explains is this: If you were to be a customer that needs the services you provide, if you must go online to search for the services, what words or set of words comes to your mind that you are likely to type on the search engine box in order to get your desired result? Those words are known as keywords.
HOW DOES KEYWORD RESEARCH WORK?
For any website or blog to be optimized on Google search Engine, it must rank for a particular keyword. It takes you just few minutes to discover the keywords related to your business and to decide what keywords you want to optimize on search engines. To achieve this, the following factors must be considered:
RELEVANCE OF THE KEYWORD TO YOUR BUSINESS:
The simple technique to discovering your keyword is to ask yourself the question: when people come online to search for my business, products or services, what are the likely things they will type on the search box to query? This will give you a guide to choosing the perfect keyword relevant to your business.
Some people mistaken this to words they personally use to describe their business to a client. For instance, you can personally describe your business to a client as a Compere (A person who introduces the performers or contestants in a variety show) while people looking out for you online are searching for MC (Master of Ceremony), Anchorman, presenter or announcer. So, you must research the words or combination of words your prospective clients are using to search online for a particular product or service related to your business, this keyword research and proper positioning on your website will enable searchers online to be able to see and visit your website.
HOW MANY PEOPLE ARE SEARCHING YOUR BUSINESS ONLINE WITH THE KEYWORDS YOU HAVE CHOSEN?
After choosing your keywords, it is important to know how many people make query on search engines using your chosen keywords per month. This will determine how many traffic you may likely pull to your website if you rank for the keyword. Towards the end of this blog, I will show you some tool you can use to check the keywords related to your business and how to also check the estimated search volume for each.
HOW COMPETITIVE IS YOUR CHOSEN KEYWORD?
Well, at this stage, it is important to note that out of thousand pages trying to rank for a particular keyword, only 10 can make it to the front page of the search engine. Hence, if you must be part of the first ten on the first page, then you must be able to displace some other websites in the rank. This could be easy for some websites that are relatively weak but for some other competitive keywords, ranking may be a bit challenging.
WHAT IS THE BEST ADVICE FOR KEYWORD RESEARCH?
If you want to optimize your web platforms on search engine, then you should be able to balance the Estimated Search Volume in respect to the competition for your selected keywords. Choosing easy keywords with weak competition may not be able to generate the needed traffic for your business and you may not be able to rank easily choosing highly competitive keyword without site authority or google recognition.
Therefore, it is advisable to choose your keyword considering the relevance to your business, then check how many searches are made monthly with the keywords and finally check the competition for the chosen keywords.
However, if your website is just getting started, then it is better to choose relatively low competition keywords then try to build your site authority as you become recognized by google, you can gradually move to highly competitive keywords.
WHAT ARE THE BENEFITS OF KEYWORD RESEARCH TO YOUR BUSINESS?
- If your web page is well optimized with the perfect keyword among other factors, you may likely appear on the first page of Google Search Engine which will help you to connect faster with your target audience.
- If you can rank on Google, there are chances that you will also rank on other search engines like Bing for the same keywords.
- Your online reputation is increased and you are opened up for more businesses.
- This will also help to generate the needed traffic to your website.
WHAT TOOLS CAN I USE FOR KEYWORD RESEARCH?
There are so many tools that can be used to conduct keyword research and the estimated search volume for your business. But I will mention just two that can be of great benefits; you can follow this link to get started.
NOW, LETS GO PRACTICAL WITH KEYWORD RESEARCH
You can never neglect the fact that ‘content is King’. Therefore, in writing any content for your blog or website, you must have it in your sub conscious mind that ‘my content must rank for something’. Thereafter, choose a perfect keyword to rank for and conduct a keyword research with the tools. These rules can also help you in optimizing your content:
- You must set a focus keyword for the page
- Your content should contain a minimum of 300 words and the contents must be relevant to the topic.
- The meta description specified for the page should contain your keyword.
- Your keyword must appear in your page title for your blog and webpage.
- If you make use of any image, video or podcast in the post, you must save it with a title that contains your keyword
- You should try to increase the density (how many times it appears) of your keyword in the write-up. Note that there are penalties for unduly repetition of keywords in a post.
- Your keyword should be used as a header (H1 or H2) in your post.
See the table below for detailed understanding:
when writing the content of your webpage make sure you use the keyword a tmost 5 times on the page. note: don’t try to trick google because they will ban your site when you try to cheat on the system. It is always advisable to include at least one image in your webpage and when you do, make sure you include the keyword in the <img alt> tag
|<title>||place your target keyword in the <title> tag of the page|
|<a href>||use the keyword in the <a href> tag|
|<meta description>||include your target keyword in the <meta description> tag when describing the page, good makes us of it 90% of time|
|<h1>||make sure you include your target keyword in heading tag of the page.|
These few tips can help you position your keyword perfectly in your content and with continuous effort, you can rank easily on search engines.
YOU CAN SUBSCRIBE TO OUR EMAIL LIST AS WE SHOW YOU VIDEO LECTURES ON HOW YOU CAN USE VARIOUS TOOLS FOR KEYWORD RESEARCH.
Do you have any questions as regards this post? Feel free to ask or drop your comments.
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