Website Design Essential Features and Functions
There are many features of a good website design as well as components to consider as a website developer when designing a very good website. A website is a business first interaction with its potential customer and a poorly designed website will surely not help a business. Are you a web developer? Are you a business owner? Do you want to design a website? Do you want people to bookmark your website?
This article will look at ten (10) essential features of a good website.
Ten (10) Essential Features of a Good Website design
- Friendly Home Page
- Good use of colour
- Credible Content
- Easy navigation
- Good Functionality
- Search Feature
- Search Engine Optimization (SEO)
- Social Media Integration
- Contact information
The first interaction with the visitors of your website is the homepage. A good website design must have a simple, appealing, colourful and professional homepage which will captivate your visitors.
The texts must be must be legible, easy to read and use a font style that are but not too big. The font styles used must in line with the webpage and not be clustered up.
Use quality images and avoiding overloading the homepage with pictures. Three or four images are enough for a page. The homepage must also display the major points of what the website entails as a whole. This will enable the audience easily navigate through the website and give the readers a link to what they expect to see.
In summary, the homepage is an important feature of a good web design because it is the first screen a visitor see, therefore, it must be legible, simple and not contain too many pictures.
Good use of colour
A good website design must contain colours that represent the business. A web developer must use an appropriate colour scheme will contain 2 or 3 primary colours that blend well and create a proper mood or tone for a client’s business.
Also, a very good web developer must not overdo the colour, as it can distract from the written content. The website design must contain colours that are pleasing to the eyes and do not interrupt the text.
Therefore, a good website design must not contain too many colours and must be captivating and welcoming to the visitors.
Another essential feature of a very good website design is the reliability of the content. Many Audiences do not like to waste time searching for the main information on a website.
Contents of a dependable website must answer the question “what’s in it for me?”. They want a clear understanding of what your website is about in less than a minute, so the contents need to be concise and compelling to grab their attention.
Make the contents short, boldly labelled and broken into paragraphs; each paragraph must be reliable giving a particular information the user needs. This will glue the audience and will not make them feel bored or overwhelmed with texts.
On a website, a visitor should be able to find the information they are looking for without hassle and frustration. A visitor will get frustrated if he/she needs to use a horizontal scroll bar in moving around a website.
A very good website design must be easy to navigate on both mobile device and laptops or desktops. Navigation is a feature of a website which allows the visitor to understand where they are, what page of the site they are currently on and where to go next.
A good website design must have Navigation buttons and bars that are easy to understand, use and consistent throughout the website.
A good website design must have a very good functionality of its components. Every component; menus, hyperlinks etc of your site should work quickly and correctly. Visitors will be frustrated clicking a menu and it takes time to load or does not perform its function.
Broken or poorly constructed components will only leave your visitors frustrated and disillusioned with your company. The entire website components should work as expected, including hyperlinks, contact forms, site search, event registration, and so on.
Responsiveness of a website is an approach to website design aimed at allowing desktop webpages to be viewed in response to the size of the screen or web browser one is viewing with.
Every client these days wants a mobile version of their website with all screen resolutions compatible. So as a web developer, you have to design a website to be responsive and viewable on all platforms. That is, the website design must be able to respond to the user’s behaviour and environment based on screen size, platform and orientation.
In addition, it’s important to understand that responsiveness function is one of the significant features of a good website includes offering the same support to a variety of devices for a single website.
The search feature gives the visitors of your website the ability to easily find the information that they are looking for. This feature is a key ingredient in creating a very good, user-friendly website. Visitors want to easily access the needed information without going through a tedious search of the entire website. Besides having an easy navigation, creating a search feature in a website enable the visitor easily filter the website with a keyword and get the required details needed.
This feature is a key ingredient in creating a very good, user-friendly website. Visitors want to easily access the needed information without going through a tedious search of the entire website. Besides having an easy navigation, creating a search feature in a website enable the visitor easily filter the website with a keyword and get the required details needed.
Besides having an easy navigation, creating a search feature in a website enable the visitor easily filter the website with a keyword and get the required details needed.
Search Engine Optimization (SEO)
Search Engine Optimization is the ability of a website to be able to pull traffic through search keywords. Building a simple user-friendly website is not enough, you must incorporate the website to pull traffic. Be absolutely sure that the keywords and content on your website design are optimized to align with search words that people try to find. For example, you want to be an event planner and need information on
For example, you want to be an event planner and need information on “how to be an event planner”, you will need to use search keywords that are synonymous with your information search. So as a web developer, search engine optimization must be well incorporated in the website. This will enhance
This will enhance digital marketing and boost the business of your client. Hence a web developer must consider SEO and google feed as crucial features of a good website design.
Social Media Integration
Social platforms are an interesting media to promote a business and a good website design must integrate social networking sites for easier marketing. As a web developer or business owner, you should promote the business website on these social networks, because social media is a crucial part of marketing your business.
Just as Mills said, “Social media is not going to leave us anytime soon and its worth the investment in time — it does make a difference”.
Therefore, integrating these social networking sites into your website will help boost your SEO. This will improve the business’ awareness on the internet and build a strong fan base across numerous social platforms. Take a cue on how pentacept does a great job promoting its many social channels on the website.
A good informative website must have an easily accessible and visible contact form to enable audiences to click or copy the phone number, email, address and other contact information about the company. For example, you want information on the development of very good website design you can visit the
For example, you want information on the development of very good website design you can visit the contact or about us menu compared to a website without a contact information. This will allow the audiences to place a call or send an email conveniently and quickly. Most smartphones these days have the ability to do “click to call” on the web. Therefore, make the process as easy as possible for users.
Most smartphones these days have the ability to do “click to call” on the web. Therefore, make the process as easy as possible for users.
In conclusion, as a web developer, you must understand what your client wants to be on his or her website and make sure you professionally incorporate all the above mention features so as to develop a very good website.
Visit our website for more information on website design and digital marketing.
“There is always space for improvement, no matter how long you have been in business.”